Design and Craftmanship
Timeless Craft, Reimagined for Today
At Morris Commercial, every detail tells a story of British excellence. The Morris JE isn’t just another electric van – it’s the rebirth of an icon. Inspired by the 1950s Morris J-Type, the JE combines heritage charm with modern innovation, redefining what a commercial vehicle can be for today’s businesses.
A Design Icon, Reborn
From its signature pear-shaped grille to its elegantly curved body panels and sweeping roofline, the JE is instantly recognisable. These familiar elements honour the J-Type legacy, while bold refinements give it a fresh, contemporary identity. Every contour and proportion has been carefully crafted by our in-house UK design team, fusing retro character with futuristic ambition. The result is a vehicle that stands out on today’s roads while carrying a timeless sense of style.
Inside the Cabin: Built with Intention
Step inside, and the design-led story continues. The cabin is a warm, premium environment where colour, texture, and material harmonise to create a refined driving experience. From the stitching on the seats to the ergonomics of the dashboard, every detail is intentional. Functionality and comfort are given equal weight, ensuring the JE is as enjoyable to drive as it is to admire. This isn’t just a workspace – it’s an extension of the brand identity for the businesses that use it.
Crafted in Britain, For the Future
Unlike many modern vehicles, the JE is fully designed, engineered, and manufactured in the UK. Its lightweight carbon-fibre body panels are produced in our dedicated composites division in Milton Keynes, showcasing true British craftsmanship at every stage. This commitment to homegrown design and production ensures exceptional quality and strengthens the proud tradition of British motoring.
A Statement on the Road
The Morris JE isn’t just a commercial vehicle – it’s a statement. Designed for boutique businesses, independent retailers, and forward-thinking fleets, it offers individuality, sustainability, and unmistakable character. Bold, beautiful, and efficient, the JE represents the perfect balance of heritage and modernity.
Find out more
To find out more about this aspect of the Morris JE visit the Design and Craftmanship page on the Morris Commercial website by clicking here.